The problem with domestic desks: the lack of a scientific marketing strategy. It is reflected in the lack of long-term, stable and scientific strategic guidance on marketing issues such as marketing, marketing, channel management, logistics and distribution, after-sales service, and vendor relations.
Phenomenon 1: Miscellaneous (many brands), chaos (market competition disorder), scattered (regional features are obvious) and other characteristics.
Phenomenon 2: Low-end production has become a production base for foreign companies.
Phenomenon 3: The design ability is generally low, and most of them can only rely on plagiarism.
Phenomenon 4: The lack of system design of the product makes it difficult to mass produce and reduce costs. For example, the tables of the supervisor table, the training table, and the conference table are all from different metal molds, and it is difficult to accumulate the output to increase the production efficiency and reduce the production cost.
Phenomenon 5: Lack of brand image establishment and maintenance, it is difficult to control the distribution channels, and it is unable to effectively collect information on consumer demand, thus affecting the improvement of product design.